When establishing or operating a sober living home, the sheer volume of responsibilities can be overwhelming. From resident care to daily operations, it’s easy to overlook what might seem like minor details in the grand scheme of things. However, when it comes to insurance, incomplete or inaccurate disclosure can transform a minor oversight into a catastrophic financial liability. As Chris Graham, an expert in addiction treatment insurance at Bitner Henry Insurance Group, frequently observes, the dangers of misrepresentation are often hidden until a claim occurs.

The Temptation to Downplay: Why It Happens

The insurance market for sober living homes is, as Chris describes it, “very tight, very, very limited.” With only “less than a handful” of carriers willing to underwrite these specialized risks, securing affordable coverage can be a challenge. This scarcity sometimes leads operators, or even property owners renting to sober homes, to inadvertently or intentionally misrepresent the nature of their operations to an insurer.

“Especially in those situations, we hear it time and time again with people we work with,” Chris explains, “When they say they’re just a personal insurance policy, insurance companies are happy to insure them all day long, but as soon as they find out that they are a next level sober living home, the majority don’t have a market, don’t know how to work with them, cannot handle them.”

This difficulty can lead to a decision to simply not disclose the full picture, hoping to secure a more readily available or less expensive policy.

The Unraveling: How Misrepresentation is Discovered

Misrepresentation often comes to light in the most damaging way possible: after an incident. Consider a scenario where a real estate investor rents a property to a sober home, and the insurance carrier for the building is unaware of the true nature of the tenancy.

Chris illustrates a common progression: “Once the carrier who was carrying the homeowner’s insurance under Jim Smith’s name found out they were renting to a business, they automatically sent them a non-renewal notice. They said, ‘We don’t want to insure rental properties who are housing a business.'”

The moment an insurance company discovers they are insuring a sober living home under a policy designed for a single-family rental or a standard apartment complex, the entire basis of the agreement is jeopardized. Their underwriting models, risk assessments, and premium calculations are all based on the information provided. When that information is inaccurate, the policy’s validity can be called into question.

The Grave Consequences: When a Lie Comes to Light

The repercussions of misrepresentation are severe and far-reaching:

  1. Claim Denial: This is the most immediate and devastating consequence. If an incident occurs – a fire, a significant injury, a liability claim – the insurer can deny coverage outright. As Chris states, they could “automatically just exclude, say, ‘Hey, you were excluded because you didn’t properly disclose the type of who was renting the home.'” This leaves the operator or property owner entirely responsible for massive financial damages, legal fees, and settlement costs.
  2. Policy Non-Renewal: Even if a claim is paid (which is rare in cases of clear misrepresentation), the carrier will almost certainly non-renew the policy at the next cycle. “Everything else will be non-renewed and you’re going to be… in a really difficult spot trying to go to market to find other carriers,” Chris explains.
  3. Limited Future Insurance Options: Being non-renewed for misrepresentation is a significant red flag for other insurers. Chris notes that carriers are “typically non-friendly to that because they view it as, ‘Why did they get non-renewed? What’s undesirable about the situation?'” This drastically shrinks an already limited market, potentially leaving the sober home without any viable insurance options.
  4. Financial Ruin: The combined weight of uncovered claims, legal battles, and the inability to secure future coverage can lead to the complete financial ruin of the sober home and, critically, expose the personal assets of the operator if the business entity wasn’t properly protected.

The Imperative of Transparency

The solution to avoiding these hidden dangers is clear: absolute transparency and accurate disclosure.

“It’s important to work with someone who understands what it is that you do,” Chris advises. He stresses that if an insurance offer seems “too good to be true” or comes “very quickly from… everyday street insurer,” it’s a warning sign. “You probably need to look closer at what it is because it is… very, very limited who will offer [sober home] insurance. So, if they offer insurance quickly, you better look at who, do they really understand what it is you’re doing?”

The short-term gain of a lower premium or an easier application process pales in comparison to the potential multi-million-dollar liabilities that can arise from an improperly placed policy. For sober living operators, ensuring the insurance carrier fully understands and acknowledges the nature of their business is not just a matter of compliance, but a fundamental pillar of financial stability and responsible operation.

Watch a video on the topic here.

Further Reading

Insurance coverage should not be considered bound unless/until written verification is received from an authorized representative of American Church Group or Bitner-Henry Insurance Agency. Email transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses.