Marketing Assistant


Hagerstown, MD




The Marketing Assistant is a highly motivated professional who supports the core marketing functions of the agency.  Working in a team atmosphere, the Marketing Assistant helps to execute the Agency’s marketing plan to retain and grow a large customer base of churches and non-profits.

A critical component of this position is the skillful application of technology in support of targeted marketing campaigns across a multi-state region.  Exceptional customer service skills, the ability to build rapport, and use tact are all critical to this role.


Promotes agency profitability by ensuring the following objectives are met:

  1. Implements a developed Marketing Plan
  2. Perform research for agents and inhouse staff
  3. Support work for Marketing Department and Agency
  4. Data entry for lead generation and assist in maintaining an accurate CRM database
  5. Pull monthly analytical, social media, and email campaign reports
  6. Social Media engagement
  7. Monthly prospect mailings
  8. Supply ordering and assist with coordination of events


  • Excellent interpersonal, verbal and written communication skills.
  • Ability to prioritize multiple tasks and mange projects.
  • Confident and skilled in using information technology to accomplish goals.
  • Committed to continuous learning of industry best practices.
  • Embraces feedback as a means of professional growth and development.

Skills and Experience

  • Maintaining a large prospect database.
  • Reviewing and classifying prospects.
  • High level of proficiency with Word, Excel, and Outlook.
  • Ability to accurately manage a high volume of detailed information.
  • Establishes and maintains professional rapport with teammates.
  • Execute projects for company leadership
  • Prepare reports for marketing efficiencies
  • Execute monthly prospect mailings.
  • Organize details of sponsored seminars
  • Maintain marketing supplies and inventory
  • Comfortably communicate agency needs with outside vendors
  • Understand finances to attempt to save the agency money with their supply needs.
  • Reconciling for finance department
  • Humility: Readily acknowledges mistakes, makes correction, and supports others.


  • High School graduate.
  • College degree preferred.

Physical Demands

  • Physical demands:  While performing the duties of this job, the employee is required to walk; stand; sit; use hands; reach with hands and arms; balance; stoop; talk and hear.  The employee must regularly lift and/or move up to 40 pounds.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment

  • Work environment:  Fast paced, minimal noise, team orientation.

About Bitner Henry

Founded in 1938, Bitner Henry Insurance Group is now a fourth-generation family owned and operated insurance agency that retains the core values of professionalism, integrity and caring. Now serving insurance needs in a nine-state region, Bitner Henry Insurance Group provides personal, business, church, and social service insurance to meet their client needs. You can learn more about Bitner Henry Insurance Group at